![A cultural performance by tourism department's Yuva Tourism Club](http://media.assettype.com/outlooktraveller%2F2023-09%2F8992e59e-fee7-48af-806d-1773e300a6be%2FCulturalperformancepresentedbytheYuvaTourismClub_welcomingallpresentontheshowfloor__copy_1857x1238.jpg?w=480&auto=format%2Ccompress&fit=max)
The Travel and Tourism Fair (TTF) in Hyderabad has again taken the travel and tourism industry to new heights. The 2023 edition of this spectacular event unfolded on the 9th and 10th of September at the grand Hyderabad International Convention Centre (HICC Novotel), offering an exceptional showcase of the travel sector.
The inaugural ceremony of TTF Hyderabad 2023 was attended by VIPs and dignitaries from the travel trade industry, as well as a substantial media presence. The event saw prominent figures from the Government of Telangana, including Chief Guest V Srinivas Goud, the Minister for Prohibition & Excise, Sports & Youth Services, Tourism & Culture, and Archaeology. Following the opening session, a cultural performance presented by the tourism department's Yuva Tourism Club added a delightful touch to the event and welcomed all attendees to the show floor.
TTF Hyderabad 2023 showcased the participation of over 125 domestic and international exhibitors, firmly establishing itself as a premier networking platform for the travel industry in Southern India. The event gained recognition as a significant travel trade show in the region, with participants hailing from India, Malaysia, Nepal, Thailand, and Vietnam. Telangana took on the role of the Host State, offering its full support, while Gujarat stood as the Partner State of the event. Other esteemed exhibitors like Jazeera Airways, Royal Orchid Hotels, Oasis Traveller, Travelgar Travel India, CGH Earth, Radisson Hotel Group, and The NEST Jaipur Resort, among others, also joined in, ready to unveil their latest offerings and innovations.
"The TTF series has garnered high praises and remarkable footfalls. Here in Hyderabad, we are witnessing a gathering of travel industry professionals from across the all-India market, engaging in business interactions in a 5-star setting. There is a growing demand for promotions at trade shows and a similar enthusiasm from visitors who seek to explore new products within India's dynamic market. As we approach the festive holiday season, the travel and tourism sector is soaring to new heights," said Sanjiv Agarwal, Chairman & CEO of Fairfest Media Ltd., India's largest travel trade show organisers.
TTF 2023 in Hyderabad followed an exclusive format, welcoming the travel trade on Day 1 and opening its doors to all visitors on Day 2. This approach allowed all attendees to explore a diverse array of destinations and tourism products. The show attracted travel trade buyers and sellers from various sectors and numerous eager travellers searching for the best hotel packages, tours, and the latest updates on travel trends and new destinations.
TTF offered an ideal platform for networking, connecting, and securing fantastic deals for the upcoming vacation season. With its Hyderabad edition, TTF provided a gateway into the thriving Southern India market, strategically timed just before the festive travel season. The travel market in Southern India is witnessing remarkable growth, presenting businesses with substantial opportunities. Notably, Hyderabad International Airport reported a significant influx of passengers, with 17.6 million domestic travellers and over 3.4 million international travellers during the 2022-23 period, underscoring the immense potential of this market.
TTF 2023 in Hyderabad proved to be a dynamic and inspiring platform, uniting industry experts and exhibitors from everywhere and setting the stage for exciting developments in the travel and tourism industry.