Due to its distinctive nature, border tourism has an allure that draws inquisitive travellers. This intriguing concept unveils an unconventional facet of India, one that harmoniously coexists with its neighbouring countries just beyond the confines of border barriers.
Recently, when the Jammu and Kashmir administration decided to open areas near the Line of Control (LoC), locals and people from far-flung places thronged these border destinations. Efforts have been underway to develop sites like Keran, Teetwal and Machil into active tourist hotspots.
Keran, along the LoC, is emerging into North Kashmir's new getaway. With facilities like homestays and tents, the Indian Army and Kupwara district administration have made every possible arrangement to ensure a smooth and safe sojourn at these picturesque but sensitive locations.
The phenomenal transition of these border destinations has earned them a place on the country's tourism map. Locals, who have now found new avenues to earn income, have credited the Indian Army and district authorities for accelerating regional tourism. "The Indian Army contributed immensely in the area following the ceasefire. Earlier, there was no proper source of livelihood for the poor people living there. Since this border tourism opened, we hope and appeal to people across India to visit," a Keran local said.
Footfall in Keran has been between 1,000-2,000, with the numbers exceeding on weekends. Among popular experiences at these remote locations, visitors can enjoy lunch on the banks of the Kishenganga river, known as the Neelam on its other bank in Pakistan-occupied Kashmir (PoK). The experience often leaves people amazed as they get a glimpse of people from PoK without having to cross the border.
The exercise has brought a sense of calm in these areas, primarily known for cross-border shelling and infiltration. Shakir Bhat, who works at the local post office, said opening the border areas for tourism was possible only because of peace. "Earlier, we never imagined that we could work like this. It was not possible as it was a firing zone. Since the ceasefire, everything is peaceful, and children are going to school... peace should be here forever," Bhat added.
Officials, with the help of the Army, are now working towards creating tourism infrastructure. Kupwara Deputy Commissioner Ayushi Sudan said the administration is improving the infrastructure, adding that private investments are welcome. However, the government will ensure that no harm is caused to the ecology.
"I would say any tourism that needs to be developed here must also be sustainable and eco-friendly. This is a beautiful valley, we would not like to destroy it. However, the basic infrastructure facilities for Keran are already in the pipeline. Some of those are being done now, and some more will be taken up in the future," she said.
(With inputs from PTI)