Earlier known as the UP Bird Fair, an awaited event among passionate birdwatchers, the state's forest department has planned to highlight the region's rich and diverse ecology and natural habitat this year. In a press conference held in Delhi, the forest department's representative said, "Located in the Bundelkhand region, the three-day-long Festival will witness an audience of national and international experts in the fields of birding, nature conservation, and wildlife tourism and photography."