Apeejay Group of Hotels Launches New Brand

Apeejay Surrendra Park Hotels Limited has recently launched Zone Connect, which is a limited service brand under its Zone by the Park portfolio. Launched under a management contract, the brand has introduced four Zone Connect hotels&mdashin Goa, Port Blair, Tirupati, and Coimbatore. The new Zone Connect hotels are scheduled for an opening in the first half of this year.

Mr. Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Limited, shared, &ldquoWe are delighted to launch Zone Connect under our social-catalyst brand, Zone by the Park. It borrows from the ethos of Zone by the Park in being interactive, creative and contemporary. We are excited to have signed three hotels so early on. Zone Connect will bridge the gap for quality accommodation in Tier II and Tier III cities and will give the hotel owners opportunity to grow their business with a reliable and thriving brand.&rdquo

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Zone Connect Coimbatore has 55 contemporarily-styled rooms and an all-day dining area, and a bar and a banquet are the added attractions of this ideal business hotel. Zone Connect Coimbatore is the group&rsquos second hotel in the city, the first being Zone by the Park Coimbatore, launched in the year 2014. Zone Connect Goa, placed in Bandez, Goa is expected to open in the first quarter of 2021, will have a capacity of 49 rooms, and an all-day dining room, a bar, banquets and a pool. There will also be a span and salon in the premises.  Zone Connect Tirupati has a capacity of 88 rooms, along with all-day dining and banquets. And Zone Connect Port Blair will have 25 rooms with a bar and restaurant. A banquet, a spa and a pool facility will also be a part of it. 

The Park Hotels&rsquo line of luxury boutique hotels, present in major travel destinations and cities, are home to exquisite restaurants, lively bars, relaxing and rejuvenating spas as well as health clubs. With discussions underway, there might be more Zone Connect hotel projects coming up in the year 2021.