![The Hitachi Seaside Park in Ibaraki prefecture, Japan, turns into a sea of magenta in autumn due to the presence of Kochia scoparia bushes](http://media.assettype.com/outlooktraveller%2Fimport%2Foutlooktraveller%2Fpublic%2Fuploads%2Farticles%2Fexplore%2FPantone_Colour_Viva_MAgenta.jpg?w=480&auto=format%2Ccompress&fit=max)
Last year it was "Very Peri", associated with inventiveness and creativity. The Pantone Colour of the Year for 2023 is Viva Magenta. With the code name Pantone 18-1750, the colour is all about a new dynamic, and writing "a new narrative." What influenced this year's decision is the many challenges that the world has faced in the past couple of years, like the COVID-19 pandemic. Pantone has said that the colour denotes a new vision, and communicates power.
At these locations around the world, you can experience Viva Magenta displayed in stunning naturally forming landscapes.