Pantone Colour Of The Year 2023 5 Destinations Where You Can Experience Viva Magenta

Last year it was "Very Peri", associated with inventiveness and creativity. The Pantone Colour of the Year for 2023 is Viva Magenta. With the code name Pantone 18-1750, the colour is all about a new dynamic, and writing "a new narrative." What influenced this year's decision is the many challenges that the world has faced in the past couple of years, like the COVID-19 pandemic. Pantone has said that the colour denotes a new vision, and communicates power.

At these locations around the world, you can experience Viva Magenta displayed in stunning naturally forming landscapes.