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Travel trends are constantly evolving, reflecting shifts in how we seek to balance adventure, relaxation, and personal interests. Among the latest trends gaining traction are hobbycation and coolcation, two innovative approaches to travel that cater to both passion-driven and lifestyle-oriented travellers. Here's everything you need to know about these exciting new trends and how they can transform your next getaway.
"The rise of travel trends like 'hobbycation' and 'coolcation' can be traced back to the post-COVID era when lockdowns were lifted and people eagerly resumed travel. With the flexibility of remote work, many began to travel more frequently, working from destinations they could afford," Aashish Gupta, Consulting CEO of FAITH, told OT.
"As a result, these new travel concepts emerged. Hobbycation, popular among Millennials and Gen Z, involves combining work with vacation, allowing people to pursue their hobbies while travelling. Destinations are often chosen based on the hobby, such as locations known for art, where travellers can learn and engage in creative activities," Gupta added.
Hobbycation is a trend that combines travel with personal hobbies or interests. Rather than just visiting a destination for its sights, hobbycation involves immersing yourself in activities you're passionate about, often in settings that enhance your experience. Whether you're an avid photographer, an aspiring chef, or a dedicated gardener, hobbycation allows you to delve deeper into your interests while exploring new places.
For example, a photography enthusiast might plan a trip to Iceland to capture the stunning Northern Lights and dramatic landscapes, while a food lover could embark on a culinary journey through Italy, taking cooking classes and tasting regional specialties. Hobbycation offers a unique way to engage with your interests, often providing specialised workshops, guided tours, or local experts who share your passion.
This trend is not just about pursuing your hobby in a different location but also about enhancing your skills and knowledge. Many travel companies now offer customised hobbycation packages with hands-on experiences, expert-led sessions, and opportunities to connect with like-minded individuals. It's a fantastic way to make your travels more meaningful and personal.
This new travel trend, "colocation", has emerged amid a rise in global warming. Combining "cool" and "vacation," the term reflects a growing preference for cooler destinations as people move away from traditional sun-seeking holidays. Countries like Sweden and Norway are embracing this shift, promoting their cooler climates as a welcome escape from the rising summer temperatures in southern Europe. Travellers are increasingly seeking out destinations with more moderate temperatures for a more comfortable vacation experience.
On the flip side, coolcation is also equated with travelling in style and staying ahead of the curve. This trend focuses on incorporating the latest lifestyle trends into your vacation, ensuring that your trip is enjoyable, trendy, and Instagram-worthy. Coolcation destinations are often characterised by their chic accommodations, cutting-edge design, and unique experiences that align with contemporary lifestyle preferences.
Think of coolcations as the modern-day equivalent of the jet-setting lifestyle. It's about choosing destinations and activities that reflect current fashion, design, and social culture trends. For instance, staying in a boutique hotel with a rooftop bar and stylish décor, attending exclusive events or pop-up festivals, or exploring neighbourhoods known for their artistic flair and culinary innovations all contribute to a coolcation experience.
Identify Your Focus: Determine whether you want to immerse yourself in a specific hobby or embrace the latest lifestyle trends. This will guide your destination choice and activity planning.
Research Destinations: Look for destinations that cater to your hobby or offer the latest coolcation experiences. Research local events, workshops, and accommodations that align with your focus.
Book Specialised Experiences: Many travel agencies now offer packages tailored to hobbycations and coolcations. Book guided tours, classes, or exclusive events to enhance your experience.
Embrace Local Culture: Whether you're on a hobbycation or coolcation, take the time to engage with the local culture and community. It adds depth to your travel experience and helps you connect more meaningfully with your destination.
Document and Share: Capture your experiences and share them on social media. Coolcations, in particular, are often about showcasing unique and stylish moments, so don't forget to document your trip with great photos and stories.
