Referred to as the "heartland of India," Madhya Pradesh is a treasure trove of natural beauty and historical wonders. Be it the timeless historical tales that reverberate in every fort and heritage site dotting the state or the echoing calls of the wild in its dense jungles, Madhya Pradesh promises every traveller countless memories and captivating experiences. And nothing captures it as beautifully as the promotional films crafted by Madhya Pradesh Tourism. They have been widely renowned for their unique storytelling, earning them several recognitions and awards.
Their latest offering, poised to become another icon, is no different. The film introduces us to a storyteller who weaves a captivating narrative through the rhythmic melodies of a folk song. This musical journey through Madhya Pradesh is beautifully illustrated using the Gond Art style, a traditional art form indigenous to the region, to masterfully capture Madhya Pradesh's rich cultural heritage and history and its exotic and abundant wildlife.
Over the years, Madhya Pradesh's TVCs have played a pivotal role in changing the way the world perceives the state. What was once seen as a hidden gem is now recognised as a vibrant destination brimming with diverse experiences.
Unveiling the advertisement, Mr Sheo Shekhar Shukla (IAS), Principal Secretary, Tourism and Culture Department and Managing Director, also highlighted, "MP Tourism's iconic TV commercial series has been instrumental in fostering tourism in the last two decades, and the latest ad is no slouch either. MP is a haven for Wildlife, Heritage, Pilgrimage, Culture, Adventure and Annual Festivals, and even a lifetime is not enough to explore the uniqueness and exclusivity of the "Heart of Incredible India."