In a move to enhance its appeal as a tourist destination, Madhya Pradesh announced plans to develop over 50 offbeat destinations across the state. This initiative, revealed by Principal Secretary for Tourism and Culture, Shri Sheo Shekhar Shukla, aims to cater to tourists seeking experiences away from crowded places. The announcement was made during the 39th Indian Association of Tour Operators (IATO) convention in Bhopal, where future possibilities in tourism were discussed.

Shri Shukla emphasised the state's commitment to creating a sustainable tourism ecosystem, focusing on lesser-known destinations that offer tranquillity and unique experiences. The initiative is part of a broader strategy to manage the influx of tourists at popular spots while promoting new areas. Additionally, more than 40,000 women are being trained in various roles within the tourism sector to boost employment and empower local communities.

The Managing Director of the State Tourism Development Corporation, Shri Ilayaraja T, highlighted the state's green, clean, and safe environment as key factors attracting tourists. He also noted that Madhya Pradesh is leading in responsible tourism, with initiatives such as the construction of a hotel in Pachmarhi that is managed entirely by women.

The convention also featured sessions on inbound tourism, sustainable tourism practices, and the development of the hospitality industry. Representatives from prestigious hotel chains and airlines discussed strategies to improve connectivity and hospitality standards in the state.