Kerala's renowned Responsible Tourism (RT) Mission has achieved global recognition, earning a coveted spot on the prestigious list of case studies by the United Nations World Tourism Organization (UNWTO). This acclaim underscores Kerala's innovative approach to grassroots development and commitment to aligning tourism with the United Nations' Sustainable Development Goals (SDGs).
In acknowledging Kerala Tourism, the UNWTO praised the state's dedication to the SDGs and its effective utilisation of local resources to enhance and elevate responsible tourism destinations. This noteworthy achievement positions Kerala alongside Maharashtra as the only two Indian states recognised by the UNWTO for showcasing exemplary projects—the Tadoba-Andhari Tiger Reserve for Maharashtra and Kerala's RT Mission. This places them in the company of prominent nations on the global stage, including Germany, Mexico, Turkey, Mauritius, Brazil, Italy, and Canada.
Tourism Minister P A Mohamed Riyas commended the state's initiative in promoting sustainable and inclusive tourism, highlighting the international interest generated by Kerala's efforts. The UNWTO recognition stands as a testament to Kerala's dedication to global sustainable tourism practices.
Department of Tourism Secretary K. Biju expressed optimism that this international honour would inspire the state to expand the responsible tourism model and further boost local industries. Kerala Tourism Director PB Nooh considers the UNWTO Citation a significant milestone following the state's hosting of the first-ever Responsible Tourism Global Summit in February.
Simultaneously, the Kerala RT Mission received the Global Award in the 'Best for Local Sourcing – Craft and Food' category. Conferred by the Responsible Tourism Partnership and International Centre for Responsible Tourism, this award acknowledges Kerala's sustainable and women-inclusive initiatives.
State Coordinator of Kerala RT Mission, K. Rupeshkumar, views these honours as endorsements of the mission's relentless efforts toward overall socio-economic development alongside tourism initiatives. The UNWTO Citation and the Global Award contribute to Kerala's solid presence on the world tourism map, reinforcing its commitment to responsible and sustainable tourism practices.
Kerala's sustainable villages stand as beacons of eco-conscious living and responsible tourism. By integrating traditional practices with modern sustainability initiatives, these villages offer visitors a chance to experience the true essence of Kerala while contributing to preserving its natural and cultural heritage.
Kumbalangi Integrated Tourism Village
One shining example is Kumbalangi, the first designated eco-friendly village in India. Nestled on the outskirts of Kochi, Kumbalangi Integrated Tourism Village is a model for sustainable living. Visitors can experience the unique homestays where local families open their homes to guests, providing an authentic cultural immersion. The village emphasises eco-friendly practices, from waste management to traditional fishing methods, showcasing a harmonious coexistence with nature.
Gavi - The Ecotourism Village
Tucked away in the lush forests of Pathanamthitta district, Gavi is an eco-friendly village that captivates visitors with its biodiversity and serene landscapes. Gavi focuses on sustainable tourism by limiting the number of visitors and preserving the pristine surroundings. Activities include nature walks, bird watching, and camping, providing an opportunity to appreciate the natural beauty while ensuring minimal ecological impact.
Uravu Bamboo Village
The Uravu Bamboo Village in Wayanad is a shining example of sustainable development. Focused on promoting bamboo-based products and sustainable practices, the village provides visitors an educational experience on eco-friendly living. Tourists can explore bamboo craft workshops, learn about sustainable architecture, and contribute to the local economy by purchasing eco-friendly products.