For those who crave offbeat and less crowded destinations, Mongolia has introduced the “Welcome to MonGOlia” campaign. This initiative promises adventurous experiences such as reindeer sleigh rides, camel racing, and breathtaking landscapes, offering the perfect escape from the hustle and bustle of everyday life.
From introducing flights to streamlining the visa process or offering visa-free visits, the East Asian country is amping up its travel landscape to draw more tourists.
According to reports, more than 437,000 foreign tourists have visited, a 25 per cent increase compared to last year. The country is seeing more visitors from Europe, the US, Japan, and especially South Korea, where the short flight has nearly doubled the number of tourists.
Despite this growth, Mongolia's government is still working toward its ambitious goal of attracting 1 million visitors annually from 2023 to 2025.
For adventure seekers, Mongolia offers vast open spaces to explore. Visitors can even stay in traditional gers, the felt-covered tents still used by Mongolia’s nomadic herders.
Known as the "Land of the Eternal Blue Sky" due to its 250 sunny days a year, Mongolia offers a blend of natural beauty and cultural richness. The Gobi Desert, with its towering sand dunes and rare wildlife, is a must-see for adventurers. The expansive grasslands of the steppe are home to nomadic herders, where visitors can experience traditional Mongolian life by staying in a ger (yurt) and participating in activities like horseback riding and archery.
Its Ulaanbaatar, contrasts modernity with tradition, featuring ancient Buddhist monasteries alongside Soviet-era architecture. The Naadam Festival, held annually in July, showcases the "three manly games" of wrestling, horse racing, and archery, reflecting Mongolia’s deep cultural heritage.
The remote landscapes of Lake Khövsgöl, often called the "Blue Pearl of Mongolia," offer opportunities for hiking, fishing, and interacting with reindeer herders.
(With inputs from multiple reports)