The tourism industry has incurred monumental losses as a consequence of coronavirus&rsquo ensuing lockdowns. In an attempt to revive countries&rsquo economies, governments have established air bubble arrangements with one another to kickstart commercial travel.
Recently, Google introduced its &lsquoTravel Insights&rsquo platform to help the tourism sector crawl out of its slump.
By leveraging Google&rsquos &lsquosearch data&rsquo, Travel Insights can predict travel trends across a range of categories. With demand for travel ascending to 50% of pre-COVID levels, this has come at the right time. With rapidly changing times, it is essential to access real-time data to assess the fluctuating needs of the world.
&ldquoToday, we&rsquore launching Travel Insights with Google a website the industry in our region&mdashand ultimately, the rest of the world&mdashcan use to understand travel demand and make better-informed decisions. It&rsquos built around three new tools,&rdquo Google said in a blog post.
Travel Insights is divided into three tools Hotel Insights, Destination Insights, and Travel Analytics Centre. Destination Insights offers details pertaining to top sources of demand for locations across the world. For instance, Germany, France, and the United States have been searching for information related to the UK in recent times, according to Google.
Hotel Insights helps properties, especially smaller ones, refine their marketing. California, Hawaii, New York, Washington, and Texas, for instance, are top sources that have searched for accommodations in Hawaii. Accommodation centres can, then, leverage this data according to their sensibilities.
The Travel Analytics Centre, on the other hand, is just available to Google&rsquos commercial partners in the travel sector, &lsquoIt will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors,&rdquo Google&rsquos blog post read.