A few years back, Carlsberg CEO, Cees &lsquot Hart had pointed out that to engage with the new generation of beer consumers, brewers have to implement three key trends &ndash purpose, sustainability and health. Because research has shown that millennials are keen to try new things but also want to know about their beer, where it comes from, and what it means for their health and that of the planet. Essentially, the reason why millennials are being attracted to craft beer.
In line with the global attitude and adding creative thinking to Christmas cheer, Mumbai-based boutique craft brewery, Brew Whale, has launched a limited edition beer called Brew-Berry Christmas Ale.
This artisanal beer is a collaboration between founders of Brew Whale Craft Beer - Pranav Mehra and Vedant Munshi - and Krysh Bajaj, co-founder and Director of Berrika.
The blueberries in the beer have been sourced from Peru by Berrika, an online farmers&rsquo market.
According to the brewery, this is a Blueberry Sour Ale which is crisp, filled with fruity goodness along with a touch of sour that is entirely refreshing. With a rosé-like effervescence and a tartness, this ale has the right amount of flavour in a perfectly light body.
According to Berrika, the blueberries are decadent, juicy, and tart, and they are called a superfood for a reason. The berries are chock full of immunity-boosting antioxidants, potassium and Vitamin C.
Consumers may order pet or glass growlers (one litre) for doorstep delivery or pick it up from Brew Whale Craft Beer Shop in Bandra West (Call 918928543276). Check here for details.
The Brew-Berry Christmas Ale is also available with their limited edition Christmas Gift Pack which also includes five of their classic brews, a gift bag and wooden ornaments.