The enchanting Pink City is renowned not just for its historic architectural marvels but also for being a shopper’s paradise. Its vibrant street markets, some steeped in history, are brimming with unique handicraft finds that beckon visitors from around the globe. Among the myriad of treasures, Jaipur’s blue pottery stands out as a distinctive craft that captures the essence of the city’s rich cultural heritage. Renowned for its striking Persian Blue hue, Jaipur’s Blue Pottery is a testament to the city’s artistic legacy.
This exquisite pottery is adorned with hand-painted designs that range from intricate floral patterns to captivating geometric motifs, as well as depictions of animals and birds. Each piece is a work of art, embodying elegance in its simplicity. In recognition of its unique cultural significance, Jaipur Blue Pottery was awarded geographical indication status in 2009, ensuring that only pottery made through traditional techniques within the region can bear this prestigious title.
Once on the brink of extinction, the art of blue pottery has witnessed a remarkable revival thanks to the dedication of some visionary individuals. Among the champions of this revival is Neerja International, a globally acclaimed manufacturer and exporter of Jaipur Blue Pottery. With its warehouse and showroom nestled in the heart of Jaipur, Neerja International plays a pivotal role in keeping this ancient art form alive and thriving, ensuring that it continues to enchant the world with its beauty.
Dr Leela Bordia founded Neerja International in 1978. This company has become a symbol of innovation and social change in the field of blue pottery. Dr Bordia’s dedication to creativity and artisanship and her desire to improve society have been crucial in creating Handmade Treasures In Blue. The art of Jaipur Blue Pottery has been revitalised thanks to the efforts of dedicated artisans. A notable figure in this revival is Dr. Leela Bordia of Neerja International, designing more than 2000 unique patterns and over 1000+ blue pottery products. The company not only promotes the preservation of this exceptional art form but also plays an essential role in supporting the livelihoods of numerous artisans and their families in and around Jaipur.
Neerja International is devoted to promoting self-reliance among the blue pottery communities. Dr. Bordia’s vision was to empower the artisans by making them financially independent, enabling them to practice their craft within their homes and communities without abandoning their traditional agrarian activities. This approach has not only helped in preventing the displacement of artisans but also in nurturing a new generation of craft-based entrepreneurs.
Neerja International establishes self-reliant units within the artisan communities, ensuring that the rich tradition of blue pottery flourishes, sustaining both the cultural heritage and the economic well-being of the artisans involved. Through this model, the company contributes to a sustainable ecosystem where art and tradition coexist harmoniously with modern entrepreneurial practices.
Now 45 years after its founding, Neerja International remains a steadfast supporter of the work-from-home culture, fostering an environment that nurtures innovative thoughts and ideas from its talented artists. This approach has not only led to the emergence of new business opportunities but has also resulted in significant benefits for both the company and its artisans.
Neerja International offers an extensive collection of blue pottery products. Their offerings include a diverse range of categories such as home decor, lifestyle items, gifts, fashion accessories, interior design elements, toys, games, furniture, and more, displaying a wide variety of innovative, handcrafted pieces. Notably, Neerja International is a pioneer in introducing several utility items crafted from blue pottery. A standout innovation includes the blue pottery knobs, a brainchild of Dr Bordia, which have gained immense popularity today.
Neerja Corporate Office- Warehouse: 399A Shri Gopal Nagar, Gopal Pura Bye Pass, Jaipur, Raj, India 302018
Neerja Retail: 1 Anand Bhawan, Jacob Road, Civil Lines, Jaipur, 302001
For details: call on +91- 98290 06039, 98290-63639, www.neerja.com