Every new year, the travel industry gears itself up for massive shifts. Since the pandemic, these changes have become more highlighted as travellers have completely reoriented how they choose to explore the world. From exploring places related to favourite TV shows or movies to vacations centred around a specific cuisine, this year's travel trends also suggest exciting new ways travellers are ready to adopt. And if you are wondering what are the trends from 2023 you won't see much of this year, here's the list:
In contrast to the previous trend of jam-packed vacation itineraries, 2024 is hailed as the "year of the great recharge." Slow travel and purpose-driven trips are gaining popularity, with travellers seeking relaxation and wellness over hectic schedules. Hilton's 2024 trend report highlights a growing desire for rest and recharge, leading to offerings like Hilton London Bankside's "pillow menu" and Conrad Bali's sleep-centric spa experiences.
The issue of over-tourism, a hot topic in 2023, continues to shape travel preferences in 2024. Popular destinations like Venice, Bali, and Amsterdam are implementing new taxes and fees to address the challenges of overcrowding. However, a shift is observed as travellers become more conscious of the sustainability issues associated with over-touristed locations. Instead of merely ticking off major attractions, tourists are opting for deeper cultural immersion, staying longer in one place, and engaging in local experiences such as food tours and artisan classes. Responsible tourism is gaining traction, reflecting a growing awareness of the environmental impact of travel.
In recent years, the travel community embraced the concept of skiplagging, also known as "hidden city flights," as a popular cost-saving strategy. This technique involves booking a flight to a layover city instead of the final destination, allowing passengers to save money. However, as airlines intensify their crackdown on skiplagging, threatening penalties such as flight bans, revoked statuses, or higher ticket charges, the trend is losing its appeal in 2024. Travelers are advised to be cautious as the risks associated with skiplagging increase.
At one point, checking into a chain hotel would ease the traveller's mind, for they knew what to expect. However, travellers are moving away from the straight-jacketed vibe of chain hotels and swapping it with more immersive stay experiences that bring them closer to the local culture—think homestays and unique boutique hotels. The key is to find a stay that reflects the culture of the place they are visiting via tailored services, design and architecture.