Beyond its well-deserved reputation as the world's coveted tourist hotspot, Spain stands tall as a thriving hub for professional gatherings. According to the International Congress & Conventions Association (ICCA) 2022 report, it ranks second worldwide in hosting international meetings.
Spain's allure as a MICE destination is anchored in its comprehensive infrastructure, boasting an impressive array of assets to facilitate seamless events. With a staggering 16,000 hotels, including nearly 100 renowned Paradores known for their event-hosting capabilities, as well as for their history and heritage, Spain can effortlessly accommodate large-scale gatherings.
Moreover, the country boasts a highly efficient transportation network featuring over 30 international airports, seven major cruise ports, an extensive 3,000-kilometre high-speed railway network, and Europe's most extensive road and motorway system.
But Spain's dedication to the MICE sector extends beyond such advancements; it is woven into the very fabric of the nation.
Through its specialised departments across destinations, forming the Spain Convention Bureau network, and through close collaboration with experienced local service providers, Spain orchestrates over 22,000 business events annually, attended by nearly four million participants. This ensures not only efficient event planning and execution, but also a memorable and productive experience for attendees.
Furthermore, if you are looking to combine business with leisure travel, Spain is the right destination, with architectural marvels, such as Barcelona's Art Nouveau buildings and a treasure trove of UNESCO World Heritage sites across its historic cities.
Seville has solidified its reputation as a preferred MICE destination of late by hosting several prestigious events, like Aerospace & Defense Meetings and the Conference on Cardiovascular Disease.
This city’s seamless connectivity, with a high-speed AVE train, San Pablo International Airport, and a modern river port welcoming cruise liners, is one of the top reasons why. Add to that its excellent climate, culinary delights, and the welcoming hospitality of its locals, and the global allure continues to reach far and beyond, attracting professionals and event planners worldwide.
Top Venues
Seville fixes you up with a plethora of unique and efficient options to choose from. The most prominent is FIBES-Conference and Exhibition Centre.
It is regarded as one of Europe's most spacious and cutting-edge conference and exhibition venues, featuring one of Spain's largest auditoriums accommodating 3,500 attendees. Interestingly, it has also been chosen as the venue for the 24th Annual Latin Grammy Awards, set to be held on November 16, 2023. This marks the first time the awards being held outside the USA. On the other hand, nestled along the Guadalquivir River, the Barceló Convention Center is another grand location. It offers 25 halls and a capacity for 1,200 guests, in addition to being surrounded by lush gardens.
Where To Stay
Seville, with 17,000 hotel beds, caters to every traveller's preference. Five-star options include the boutique EME Catedral, featuring two conference rooms with cathedral views and a glass floor revealing 1st century Roman ruins. Meanwhile, the Hotel Palacio de Villapanés provides an exclusive 18th-century palace experience.
For 4-star accommodations near the Conference Centre, the Hotel Congresos and the AC Hotel Sevilla Forum are excellent choices.
Beyond Business
Seville offers a wealth of attractions beyond its business-friendly environment. Must-visit landmarks include the Plaza de España, the Real Alcázar, the María Luisa Park, and the Fine Arts Museum.
However, the real charm of the Sevillian atmosphere lies in relishing an authentic tapas experience. Head to areas such as Alameda, Macarena, Nervión, Los Remedios, or Triana for the real deal. And an evening in Seville is incomplete without catching a flamenco performance at the many notable tablaos in the Triana neighbourhood.
If you have a day or two more, take advantage of Seville's location and plan a day trip to Western Europe's oldest city, Cadiz. Here, visit the iconic Cathedral, blending baroque and neoclassical styles, and savour stunning Atlantic Ocean views with leisurely strolls through the gardens of Alameda de la Apodaca, Genovés Park, and La Caleta Beach. If you want to immerse yourself in nature, then visit the UNESCO-designated World Heritage Site, Doñana National Park.
If you are a wine connoisseur, don't miss a chance to visit the famed bodegas of Jerez de la Frontera if you want to immerse yourself in the world of sherry. While the list of bodegas runs long, you must stop by at the legendary González Byass for an unforgettable wine-tasting session.
With a refreshing cosmopolitan spirit and a history of hosting major original events, such as the INTEREX International Diplomatic and Business Forum and the AEDE Congress (Spanish Association of Endodontic Therapy), Malaga has emerged as a premier MICE destination.
The city's recent investments in infrastructure, cultural attractions, and a dynamic business environment have made it an ideal choice for showcasing your event.
Top Venues
One of the key attractions of Malaga for MICE events is its diverse range of venues. Malaga has everything if you are looking for a historical backdrop, a botanical garden, or a modern conference centre.
Located just five minutes from the airport, the Conference and Exhibition Centre boasts two pavilions, two auditoriums, two conference halls, and fifteen multipurpose rooms, making it suitable for trade fairs and conferences of any size.
For a more unique experience, the Malaga Picasso Museum is a versatile setting for all kinds of events, conferences, and activities. This unique venue offers the opportunity to enjoy a cocktail in the central patio, explore guided tours behind closed doors, conduct video conferences in the Auditorium, and participate in art workshops.
Another great option is Barceló Malaga. Positioned as one of Spain's most state-of-the-art business hotels, it combines modern design with excellent facilities. It enjoys direct access from the HST Railway Station, convenient airport connections, and proximity to the city's main attractions.
Where To Stay
Malaga has witnessed a significant increase in accommodation options, with over 10,000 hotel beds available within the city and 80,000 in the surrounding province, including nearby destinations like Marbella.
Among five-star hotels, the Gran Hotel Miramar Resort, with modular meeting rooms and garden views, is a favoured stay option for business travel.
For a more accessible yet comfortable stay, consider four-star options like Hotel NH Málaga, which features a modern and functional conference centre, or the Hotel Ilunion Málaga, perfect for combining business and leisure.
Another fantastic option is the Malaga Alameda Centro, Affiliated by Meliá, offering an artful experience in the heart of the city, with spacious and naturally lit meeting rooms for up to 40 people.
Beyond Business
Beyond its status as a MICE hotspot, Malaga appeals to a history buff with many historic landmarks, like the Alcazaba, one of Andalusia's largest Arab fortresses, or Gibralfaro Castle, providing panoramic city views. Another must-visit attraction is the Picasso Museum, located in the centre and at the birthplace of the legendary artist.
But for a taste of underground culture, explore the Centre for Contemporary Art, street art adorning city buildings, and the alternative establishments in the Soho neighbourhood.
If you love golf, tee off with your colleagues to Cabell Robinson-designed Finca El Cortesin Golf Club, located at a one-hour drive from Malaga airport.
If you have an extra day, venture to Granada's scenic landscapes and historical sites and explore the renowned Alhambra, a masterpiece of Islamic architecture and Spanish Renaissance influence. In addition, stroll through the charming Albaicín neighbourhood, shop for interesting goods at the Alcaiceria, or indulge in an Arab bathhouse like Hamman Al Ándalus. If time permits, add a trip to Sierra Nevada National Park to the mix.
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This article is published in collaboration with Tourism Office of Spain (Turespaña), Mumbai